Innovation Media, a Greek media and events company specializing in the insurance industry, announces the launch of the 1st Balkan Insurance Market & Distribution Summit, a new international initiative that will take place in Thessaloniki, Greece, in March 2027, on the day following the Thessaloniki Insurance Conference 2027.
The new event aims to create a targeted meeting point for insurance companies, MGAs, brokers, distribution networks and insurance professionals from Europe, the Balkans and Greece, with the purpose of exploring partnerships, developing new business relationships and strengthening cross-border insurance activity in the wider region.
Innovation Media has been actively involved in the Greek insurance market through specialized media, publications and conference initiatives. Its portfolio includes insuranceforum.gr, one of the specialized insurance news platforms in Greece, as well as THE INSURER Magazine, a publication addressed to professionals of the insurance industry.
A central part of the company’s conference activity is the Thessaloniki Insurance Conference, which has been organized for 15 years and has become one of the established annual meeting points for the insurance market in Northern Greece. The conference brings together insurance companies, market executives, agents, brokers, distribution networks, institutional representatives and professionals of the sector, creating every year a meaningful environment for information, dialogue and networking.
Building on this experience and its long-standing presence in the Greek insurance market, Innovation Media is launching the 1st Balkan Insurance Market & Distribution Summit in 2027, with the aim of opening a new chapter of international outreach and business connectivity for the wider region.
The Summit is addressed to insurance companies, MGAs, brokers, Lloyd’s brokers, specialty players, insurtechs, distribution networks and businesses that wish to explore cooperation opportunities with the Greek insurance market, as well as with companies and professionals from neighboring European and Balkan markets.
The event will focus on business expansion opportunities, the search for distribution partners, the development of cross-border cooperation, the presentation of new insurance models and services, and a better understanding of the opportunities emerging in the Greek and Southeast European insurance markets.
The Summit is expected to attract companies and professionals from countries such as Bulgaria, Romania, Croatia, Serbia, as well as from other European markets interested in developing cooperation in the region.
The program of the 1st Balkan Insurance Market & Distribution Summit will include market presentations, thematic sessions, networking opportunities, organized B2B meetings and opportunities for participating companies to present themselves to a selected audience of insurance professionals.
Particular emphasis will be placed on the targeted connection of participants, so that the meetings and contacts taking place during the event have meaningful business value. The Summit does not aim to be just another insurance conference, but rather a platform for introduction, dialogue and potential cooperation between companies seeking new markets, partners and distribution channels.
Thessaloniki, due to its geographical position and its long-standing connection with the markets of Southeast Europe, is an ideal meeting point for such an initiative. Through this new Summit, the city aims to further strengthen its role as a business hub for the insurance market of the wider region.
More information regarding the detailed agenda, participation options, sponsorship opportunities, costs, the B2B meeting process and the ways in which interested companies can secure their participation will be announced in the coming period.
The 1st Balkan Insurance Market & Distribution Summit will take place in Thessaloniki, Greece, in March 2027, within the broader framework of the Thessaloniki Insurance Conference 2027, marking a new step of international connectivity for the insurance markets of Greece and Southeast Europe.
