Job Profile: Senior Market & Customer Lead (Market & Customer Development)
Reporting to: Strategic Marketing, Customer & Digital Business Director
Company Description
Ydrogios Insurance, one of the largest general insurance companies in Greece, has been providing comprehensive insurance solutions for over 50 years. Since 2024, it has been part of the Reale Group, an international insurance and financial services group with operations in Italy, Spain, and Chile, serving over 4.8 million customers globally. The company offers a wide range of modern and flexible insurance products, including car, home, health, liability, and personal accident coverage for individuals, professionals, and businesses. With over 400,000 policyholders and a network of more than 2,000 insurance intermediaries across Greece, Ydrogios Insurance is committed to delivering security and peace of mind.
About the Opportunity
Ydrogios Insurance is strengthening its Marketing function to further enhance market competitiveness, customer focus, and product effectiveness. As part of this evolution, we are opening a career opportunity for the role of Senior Market and Customer Lead.
This is a pivotal, high-impact role where you will lead the go-to-market and product development lifecycle. Acting as the primary driver who moves initiatives from ideation to launch. You will actively align and collaborate with Technical/Actuarial, Sales, and IT teams. Your goal is to facilitate key decisions and ensure we launch innovative, highly competitive P&C insurance solutions tailored to market demands.
What You Will Do
- Lead the end-to-end product development process and go-to-market strategy, drastically improving the Time-to-Market of our offerings while ensuring strong commercial viability.
- Ensure rigorous compliance with industry regulations, driving the Product Oversight and Governance (POG/POC) processes and adhering to the Insurance Distribution Directive (IDD) standards from ideation to launch.
- Design, implement, and orchestrate targeted cross-selling and up-selling initiatives to actively monetize the customer lifecycle and maximize Customer Lifetime Value (CLTV).
- Establish robust performance KPIs and measure the Return on Investment (ROI) of all customer development and product marketing actions, applying data-driven insights to pivot strategies when necessary.
- Analyze market trends, customer needs, and portfolio performance to support product and commercial decisions.
- Perform competitive benchmarking (coverages, pricing logic, commissions, product features).
- Develop reports, business cases, and presentations using advanced Excel and financial modeling.
- Coordinate with external vendors (agencies, events, printing) for selected marketing initiatives.
Who We Are Looking For
Education
- Bachelor’s Degree in Industrial Engineering, Business Administration, Actuarial Science, or a related field.
Experience
- 6–10 years of experiencein the Insurance sector, or within Top-Tier Strategic/Management Consulting preferably in:
- Insurance Product Development
- Technical Underwriting
- Market Strategy / Consulting
- Portfolio or Commercial Analysis roles
- Customer lifecycle management
Required Skills
- Strong knowledge of P&C insurance products and technical structures.
- Advanced analytical and quantitative skills (Excel, financial modeling).
- Ability to communicate complex technical topics in a clear, commercial manner.
- Experience in competitor analysis and benchmarking.
- Deep, hands-on understanding of the insurance regulatory landscape, specifically mastering IDD and POC/POG frameworks
- Ability to coordinate external suppliers.
- Proven track record of cross-functional leadership, with the ability to influence and align stakeholders (Actuarial, Sales, IT) without direct reporting lines.
Language Requirements
- Good level of spoken and written English is required, as the role reports directly to a non‑Greek speaking Director and involves frequent communication and reporting in English.
Soft Skills
- Strong commercial mindset with a customer‑oriented approach.
- Collaborative and comfortable working across functions.
- Structured, proactive, and detail‑oriented way of working.
Why Apply
- High‑impact role with exposure to strategic and commercial decision‑making.
- Direct interaction with senior and international management.
- Active contribution to product development, market positioning, and customer strategy.
What we offer
- Competitive salary and comprehensive benefits (including group health insurance).
- Stable, long‑term role in a regulated enterprise environment.
- Structured training and professional development opportunities.
Application Process
- Interested candidates meeting the eligibility criteria are invited to submit:
- An updated CV
Candidate Information:
- All applications will be treated with strict confidentiality and in accordance with applicable data protection laws. CVs may be retained in our records for up to 12 months solely for future recruitment purposes. After careful review of all applications, we will contact only those candidates whose experience and qualifications meet the requirements of the position to arrange an interview. If you do not hear from us within two (2) months, please consider that the selection process has proceeded with other candidates.
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